Facebook Friday App Review – Work For Us

18/05/2012 By

Work For Us is an app whichallows businesses to post jobs to Facebook through a dedicated tab on their Facebook page.

The #1 recruiting app on Facebook, the Work For Us platform has posted over 10,000,000 jobs for over 10,000 customers. The app supports over 55 different languages andtakes just a couple of minutes to set up.

Work For Us comes with a 30 day free trial and after that packages start at $49 per month.

See a working example on Groupon’s Facebook page here: facebook.com/groupon

Find out more here: facebook.com/WorkForUs

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Facebook Friday App Review – Fotobabble

18/05/2012 By

Fotobabble allows users to add audio to a still image or slideshow to create a “talking” photo. This talking photo can then be embedded in a blog/website/email or shared via Facebook/Twitter.

The app is completely free to use and it takes only a few seconds to create a talking photo. You simply upload a photo and record your voice via your devices’ microphone. No additional software is required. Everything you need is part of the app.

For individuals, Fotobabble is a great way to share special moments with friends and family. For marketers/businesses/organizations it can be used as a way to engage with fans/followers. Baby photographers Our365 once ran a “Tickle Me Baby” contest encouraging parents to upload photos of their babies along with audio of their laughter.

Fotobabble can also be used for product reviews and explaining pictures of complex information such as diagrams and graphs.

All-in-all Fotobabble is incredibly versatile and easy to use. Leveraged correctly it has masses of potential both as a tool for fun and a tool for fan/follower engagement.

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Facebook Friday App Review – Selective Tweets

11/05/2012 By

What is it?
Selective Tweets lets you choose the tweets you would like to appear on your Facebook wall.

How does it work?
You can specify the tweets you would like to be posted by appending them with the hastag: #fb.

Getting Started
To connect your Facebook and Twitter account using Selective Tweets simply login to your Facebook account, go to http://www.facebook.com/selectivetwitter, click the “Go to App” button, enter your Twitter username in the appropriate field on the screen that follows and click “Save”. When you’ve done this, allow the application access to your basic information and you’re set.

If you’re using another application to post tweets to your Facebook wall remember to disable it so it doesn’t keep updating with ALL your tweets.

Closing comments
Overall Selective Tweets is a great time saving solution if you are looking to get the same messages across both Twitter and Facebook. The ability to select specific tweets for posting to Facebook is a real benefit as it ensures Facebook fans/friends only see messages that are relevent to them as opposed to a stream of tweets in post form, which is what happens when you simply “connect” a Facebook and Twitter account.

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Facebook Friday App Review – Sendible

11/05/2012 By

Sendible enables users to connect with their social media audience and monitor/analyse their social media presence. It supports a whole host of social media sites with users able to post to Facebook, Twitter, LinkedIn, and more.

The tool also has SMS messaging and email newsletter integration. For the latter, you can import contacts from most of the major email services including Gmail, Yahoo and MSN or you can upload a csv file. You can also blind copy contacts for mass mailings and send/schedule messages across multiple networks. Additionally, when scheduling messages you can make them recurring to serve as reminders. Sendible’s SMS facility allows users to send messages up to 160 characters in length. If someone replies to an SMS you receive it as an email.

Whether sending messages or carrying out analysis, Sendible’s user interface is very easy to navigate, with everything seemingly where it should be.

The only real draw back I can find with the tool is that some of its most beneficial features are not free, for example SMS messaging and the newsletter sign up widget for blogs that gathers data for your Sendible list. You also have to pay if wish to eliminate ads from your messages.

For marketing professionals Sendible is an ideal solution for streamlining the processes of engaging social media audiences. It also enables them to monitor their social media presence and react to any recurring trends/themes.

You can try Sendible on a free, no risk 30 day trial here.

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Facebook Friday App Review – Post Planner

04/05/2012 By

As its name suggest, Post Planner helps you schedule posts for your Facebook page. However, unlike many “scheduling” tools, the app is integrated with Facebook meaning it looks and feels just like Facebook AND users don’t need to visit another site to schedule or post things.

Posts can be scheduled in your time zone, for YEARS ahead, so if you already know of something you’ll be doing years from now and want to schedule a Facebook post about it, you can do so quickly and easily. You can also schedule recurring statuses, which is a great time-saving feature.

All scheduled posts can be reviewed in a section called “Your Plan”. Here you can add to and delete from “Your Plan” as well as edit and reschedule pending posts. Helpfully, all scheduled posts are displayed in chronological order and you can preview how they will look on your Facebook page.

Another great thing about Post Planner compared to other “scheduling” tools is that it allows you to brand your post. Many “scheduling” tools display ‘their’ name as having scheduled a post, however Planner inserts ‘your’ company/brand name with a link to ‘your’ website.

The only real drawback I can find with this programme is that it’s not free; with tariffs ranging from $4.95 to $24.95 per month. All tariffs allow users to posts to their profiles/pages and give access to a database of status ideas. Features such as group posts, syndicate RSS feeds, branded posts, website links under every post and multiple admins are only available on the higher premium tariffs.

Overall, Post Planner is a great way to streamline the process of using Facebook to drive traffic to your website. It’s also a rich source of ideas for creating engaging Facebook posts.

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Facebook Friday App Review – FanGager

04/05/2012 By

What is it?
FanGager helps organisations engage effectively with their fans on Facebook and other social networking sites such as Twitter. It awards fans points for actions that encourage brand exposure such as commenting on or “liking” a post, taking part in poll, playing a game etc. Users of FanGager can choose to reward their fans with badges, virtual gifts and real prizes. Fans can obtain real prizes by redeeming points they’ve accumulated. FanGager also provides analytics to help users pin point their biggest brand advocates and get an overall picture of how they’re regarded by fans.

Key features
FanGager enables users to set up stores specifically for fans. Points earned by fans serve as currency in stores, giving fans an incentive to interact/promote with a users brand and therefore increasing the likelihood they remain loyal to it. FanGager also has a clear dashboard that allows users to monitor fan base growth and an abundance of customisation options that allow users to give the app an aesthetic that matches their website or social networking presence.

Getting started
New users can register for FanGager by clicking the “Get Started Now” link in the top right hand corner of the website homepage. An orange pop up box will appear, into which you need to enter your name(s), company, job title, email, phone number, organisation type, location, number of Twitter fans (if applicable) and finally number of Facebook fans. Once you’ve sent these details a representative from FanGager will get in touch to discuss your specific requirements.

How much does it cost?
The FanGager website doesn’t provide any information on pricing. The amount users pay is most likely dependent on their size of their fan base and what they want to do to engage with them.

Should I use FanGager?
Overall FanGager is a good solution for organisations who want to engage effectively with their fans on Facebook and other social networking sites. It’s also good for encouraging brand loyalty and monitoring fan base growth.

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Facebook Friday App Review – Strutta Mighty Apps – Form

27/04/2012 By

Strutta’s Mighty Apps ‘Form’ app enables businesses to capture data from prospective customers for the purpose of targeting adverts. Once they’ve installed the app, businesses can gather any information their Facebook fans are willing to give them and since users are knowingly inputting their information there’s no “invasion of privacy” issues to worry about.

One of these best things about his app is that it allows users to completely customise their forms, with an abundance of buttons, tick boxes and text boxes to choose from. Text boxes can be set to whatever size you need. It also serves as a great complement to email marketing campaigns as it helps with email sign ups and email targeting.

Users of this app should consider offering their Facebook fans incentives for filling out forms, such as voucher codes or competition entries, as fans are more likely to fill out a form if they think they’re getting something in return. Stutta’s ‘Form’ app just so happens to belong to a suite of apps that includes a ‘Coupon’ app, so that’s a great place to start. The entire Mighty Apps suite is $99 per month with the first month free.

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Facebook Friday App Review – Social Scope

27/04/2012 By

What is it?
Social Scope is an app for BlackBerry, iPhone, Android and Windows Mobile that enables users to simultaneously post status updates and pictures onto multiple social networks including Facebook, Twitter, Foursquare, Instagram and Tumblr. It’s currently in private beta testing.

Getting started
Because Social Scope is in private beta you’ll need to visit www.getsocialscope.com to request an invite. Once you’ve registered and installed the app to your device, you’ll need to sign in and give permissions to all the social networks you want to post things to.

How it works
If for example you want to show your Facebook, Twitter and Foursquare friends that you’re ‘having a great time’ in London; select a photo from the day, ‘share’ it via the app, select your location, add a status, check the boxes for the all the networks you want to share on and that’s it. In an instant you will you have shared a photo of yourself, your location and the fact you’re having a great time on Facebook, Twitter and Foursquare. Pretty impressive right?

Social Scope also allows users to keep track of all their accounts by funnelling through statuses, comments, check-ins etc for accounts that have been synched with the app.

Closing comments
All-in-all Social Scope is a great tool for streamlining the process of getting messages out to multiple social networks.

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Facebook Friday App Review – Youtube Video Gallery

20/04/2012 By

Youtube Video Gallery, from app developer App Addictive, offers Facebook page administratorsthe ability to showcase a gallery of Youtube videos, helping to increase the functionality of the page as well as improving brand awareness.

All App Addictive apps are currently free as they are in Beta, but they do offer a paid service which removes any App Addictive branding. This starts at $9.99 / month or can be purchased at the discounted rate of $99.95 for a year.

There are 3 simple steps to installing the app:

  1. Login with Facebook
  2. Select the page you want to add the app too
  3. Customise the app with your content

Check out App Addictive’s Facebook page, where you can see their Youtube app in all it’s glory.

 

Other Youtube apps we’ve blogged about:

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Facebook Friday App Review – FCB Alert

13/04/2012 By

What is it?
FC Barcelona’s ‘FCB Alert’ Facebook app enables the club to better engage with its 28m fans on the social network. Designed by MicroStrategy the app gives fans access to exclusive content, news, games, polls and a whole host of other multimedia content, all of which can be shared with other Facebook users. It also allows fans to buy merchandise within Facebook.

How does it work?
‘FCB Alert’ tailors content specifically for groups or individuals based on their interests, demographic and geographic data that exists within Facebook.

Getting Started
To receive relevant information via the app, users must give it permission to access their personal data. Controversially, the privacy policy of the app allows for data to be collected even when you’re not using it or when your friends on Facebook allow access to it/use it. So it’s worth bearing this in mind before you sign up.

Closing Comments
For fans FC Barcelona who don’t mind giving the club access to their information on Facebook, FCB Alert is a great app. I think its tailored element is a particularly strong feature as it means fans will be less likely to ignore posts and more likely to share content. For the club itself, the app serves as a data collection goldmine, which can be used to deliver highly targeted advertising.

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