Search Engine Marketing
Search Engine Marketing is the process of getting the right traffic from the search engines to your website.
That means:
- traffic that will buy
- traffic whose costs are within your budgets and targets
There are two key areas where your website can appear in the search results:
- The Left Hand Side
There are many ways to appear in these results, all broadly are referred to as ‘Search Engine Optimisation’. SEO is the process of getting your website to appear on the search engine results and so get traffic to your website. Always focus on the traffic, not just the position as increasingly search engines are showing results that are bespoke to each person. - The Advertising Results (PPC aka Pay Per Click)
Advertisers are charged when someone clicks on their advert (usually linking to the advertiser’s website).
A well run campaign will drive highly targeted, profitable traffic to your site. We can set up your PPC campaign in a matter of days which will immediately bring traffic to your site. Due to the intricate tracking available we can optimise your campaign in order to bring traffic in at the right profitability level for your business.
Our Search Marketing Services include:
| The Left Hand Side/SEO | Advertising Results/PPC |
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What Search Engine Marketing Should You Do?
It can be hard to know which area of search engine marketing is the one you should be focusing on right now. Not least because things are always changing.
So if you’d like to discuss your options and some assistance in working out what you should be doing just give us a call (01865 980 630) or email info@indiumonline.co.uk.
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