Yahoo and Microsoft have merged their PPC – you can save £800

08/05/2012 By

So it’s finally happened!

After several years of waiting we can now report that for almost all our clients there’s no longer any traffic being reported by the Yahoo PPC management platform – it’s all coming in via Microsoft Adcenter. This is great news because it means that to advertise on both Bing and Yahoo (plus a few others) you now only need to run one PPC account. That makes advertising on Yahoo and Bing much more accessible to smaller businesses.

It also means that the traffic is going to be coming in faster, meaning accounts can be optimised faster. Optimisation is the process of making the account drive you the right traffic at the right price – so the quicker that can be done the better.

What you need to do:

If you’ve already got a Yahoo account you need to go through the migration process asap to make sure your ads will still appear on Yahoo.

If you’ve already got a Microsoft Adcenter account – you need to review it to make sure you’re making the most of the new traffic coming through.

Or if you’ve got neither – now’s the time to test out the new combined platform.

Special Offer for May Only:

May is a great time to talk to us about Yahoo/Bing as in honour of the merger finally happening we’re offering free account set up (or migration) to anyone who signs up for 3 months.*

So if in May 2012 you sign up to us managing your Microsoft Adcenter PPC activity for just 3 months, we’ll do all the set up work for you for free (worth at least £800). As our Microsoft Adcenter Management service starts from just £200 / month - it’s an offer not to be missed. To take advantage of the offer today, or to find out more please contact us.*

  • Phone: 01865 980 630
  • email: info@indiumonline.co.uk
  • Or fill in our contact us form

* Terms and Conditions: You must sign a contract for 3 months (or longer) of one of our Yahoo and Microsoft PPC Management packages. The contract must be signed in May 2012. All set up activity will be done for free. We reserve the right to withdraw this offer at any time.

Filed Under: Editorials, indium News, PPC Marketing Tagged With: , ,

How to Create a Simple, Effective Online Marketing Plan – ECMOD Presentation

08/12/2011 By

Last week I spoke at the ECMOD conference in London’s Business Design Centre.

My session was a practical run through of how to create a simple, effective online marketing plan. So we ran through:

  • what an online marketing plan is
  • how to audit your current activity
  • how to work out what your “gap” is – the gap between what you think will happen with natural growth vs your objectives
  • how to fill that gap (the really important bit!)
  • and how to measure performance and change your strategy as you need to

You can find the full presentation here, including my little bonus of my top online marekting tactics you should be considering in 2012.

If you’d like to know more or have a chat about your online marketing plans please get in contact.

Chloe

Filed Under: Editorials, General Marketing, indium News Tagged With: , , , ,

Spring 2012 Training Workshop Calendar Confirmed

01/11/2011 By

We are pleased to announce the first set of 2012 dates for our increasingly popular half day workshops. We run a number of different workshops:

Each hands-on workshop is limited to just 7 attendees, ensuring you get all the help you need. As an extra incentive we are also offering 10% off any bookings made before 31st December 2012.

You can find out more about the courses or make a booking here.

Filed Under: General Marketing, indium News, SEO Marketing, Social Media Marketing Tagged With: , , , , , ,

New! Facebook Page Apps Directory now live!

16/09/2011 By

As our Twitter Tool Directory has been so successful (over 65,000 views so far) we thought we should create one for Facebook Apps too.

There are several sites out there where you can search for Facebook Apps, but there’s not really any which give you a guide to the Apps classified by need. Plus, in July Facebook killed their own Facebook App Directory – leaving many marketers having difficulty finding the apps they need. So we hope our Facebook Page App Directory will help!

As with our Twitter Tool Directory we’ll be reviewing a different Facebook Apps each Friday – so keep your eyes peeled. And if there’s one you’d like to see us review – just let us know.

Facebook Page Apps Directory

 

Filed Under: indium News, News, Social Media Marketing Tagged With:

Welcome to indiumonline

01/08/2011 By

Thanks for joining us over at our new website!

We’ve got all the same great content on our blog here as you’re used to getting from us. To make sure you don’t miss out on anything then please use one of the following to keep up to date:

We hope you like our new site, and if you’ve any comments please do let us know.

Chloë

Filed Under: Editorials, indium News

Top Blog posts of the first half of 2011

13/07/2011 By Leave a Comment

Having added ‘Twitter Tool Tuesday’ and ‘Facebook Friday’ themed post to the mix, our blogging activity is at an all time high. So we thought now would be a great time to run through our top blog posts of the year so far. Take a look and see what you think:

1. Top 3 Linkedin Advertising Tips

2. 10 Best Ecommerce Facebook Profile Pages

3. Twitter Tool Tuesday – Tweetcloud

4. Twitter Tool Tuesday – Twitter Symbols

5. Which social media blogger to use – Tumblr, Posterous, Paper.li?

6. Google Base – Changes to Feed Requirements

7. Twitter Tool Tuesday – WeFollow

8. Twitter Tool Tuesday – Thsrs

9. The world of fashion affiliate marketing is hotting up

10. 4 Things you need to know about Group Buying websites

Filed Under: indium News Tagged With: , , ,

[news] Now working with CornwallsCottages

07/05/2011 By Leave a Comment

Indium Web Management are pleased to announce that we are now working with Cornwalls Cottages. Based in Truro, Cornwall, Cornwalls Cottages boast an impressive portfolio of holiday cottages across the county. From Penzance to Bude and Padstow to St Mawes, Cornwalls Cottages have all the county covered.

Cornwalls Cottages have employed us to take control of their Pay Per Click (PPC) Marketing as well as offering strategic and technical advice for their Email Marketing.

Having been brought up in Cornwall, Indium Web Management’s Managing Director, Chloë Thomas, is delighted to be working with her first Cornish company.

Filed Under: indium News Tagged With: , ,

[news] Site review for Action Storage

04/05/2011 By Leave a Comment

As part of our ongoing relationship, we have recently completed a website review for Action Storage. Action Storage, who have worked with Indium Web Management for over a year, were founded in 1986 and specialize in the manufacture, supply and installation of a wide range of shelving, lockers and racking.

The site review involved Indium Web Management’s consultants going over the Action Storage website with a fine tooth comb, analyzing the customer’s journey from entry to the site right through to any purchase or feedback. We then made a number of suggestions as to how the websites processes could be improved in order to decrease customer drop off and raise conversion rates.

e-Marketing Manager Rachel Smith, who managed the review, says:
“When you work very closely with your own website it’s very easy to miss the small things that can act as a barrier to goal completion. From the customer journey review, we identified some really quick wins to help the customer through the order process as well as providing Action Storage with details on other bigger projects to improve their customers’ journey through the Action Storage website.”

We look forward to working with Action Storage more in the future.

Filed Under: indium News Tagged With: , ,

[news] SEO and Social Media partnership with 2degrees

03/05/2011 By Leave a Comment

We are very pleased to announce that we have recently entered into an SEO & Social Media partnership with 2degrees. 2degrees – whose main base is in Oxford while they also have offices in New York – is the world leading online community of sustainability professionals from over 90 countries.

Here at Indium Web Management, we have been tasked with putting into place improved SEO and Social Media strategies for the company, including increased activity on the social networks LinkedIn & Twitter.

The SEO project we are carrying out for 2degrees involves a complete overhaul of their marketing website’s current approach to SEO, from keyword selection to meta tag writing and link building activity.

Our Social Media partnership will include increasing 2degrees’ exposure on both Twitter and LinkedIn, while also holding training days for 2degrees staff on how to get the most out of the social networks.

As well as SEO and Social Media, we are also going to be carrying out PPC for 2degrees on Google as well as the LinkedIn Advertising platform. The aim of this activity will be to drive more traffic to the website, leading to increased membership sign up rates.

We are looking forward to developing our relationship with 2degrees.

Filed Under: indium News Tagged With: , , , , , ,

[news] Q1 2011 email performance update

01/04/2011 By Leave a Comment

The email performance stats for Q1 2011 are in and show that we’ve made a good start to the year. Deliverability is a very healthy 99%, whilst overall opens and clicks are an impressive 16% and 34% respectively.

To view stats going back to 2007 and learn about the importance of email deliverability, visit our email marketing page.

Filed Under: indium News Tagged With: , , , , , , , ,
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